Writing job descriptions is deceptively difficult. It’s a vital part of scaling your business while maintaining consistency because it ensures you’ll end up with employees who are a better fit for your organization. My recommendation would be to structure the process. You can use our job description sample to assign the task to the HR department, or you can use the template to help you write your own.
The process of developing job descriptions often sheds light on the nature of a job as well as suggests that there are alternative methods of performing essential job tasks. Job analysis may help encourage management and staff to work together in identifying and streamlining the essential and marginal job functions.
Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.
The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company while keeping your description concise. We’ve found that job descriptions between 700 and 1,100 words see an average 24% increase in apply rate.
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