Here’s a sample of job descriptions, ranked from good to bad. Looking through them alongside their scores makes it obvious why some are better than others, and is a good exercise to teach yourself to get better at writing them.
The best way to create and manage consistent, concise and effective job descriptions is to start with best-practice job description templates. A well designed template ensures employees, managers, HR and the organization overall get all the information they need, while making the associated tasks easier for everyone.
Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.
If your company or organization is divided into multiple sections, then a job description should mention which department or other unit that particular position reports to. When creating a job description template, it is important to leave a place for listing the department, usually near the beginning of the document.