Crafting a compelling job description is essential to helping you attract the most qualified candidates for your job. With more than 16 million jobs listed on Indeed, a great job description can help your jobs stand out from the rest. Your job descriptions are where you start marketing your company and your job to your future hire.
Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.
Prepare job summaries, if relevant. You can use the job description template you use for each position that you advertise by filling in the template with the information that is relevant to that position. However, if you do (or expect to do) a lot of hiring of a particular position, you might make a special template that includes a summary of that job. This will save you some time.
A job description may include relationships with other people in the organization: Supervisory level, managerial requirements, and relationships with other colleagues. A job description need not be limited to explaining the current situation, or work that is currently expected; it may also set out goals for what might be achieved in the future, such as possible promotion routes and conditions.