A clear and compelling job description. It’s more complex than it first seems, but in this article I’ll be sure to make it easy. When a prospective candidate sees your job posting, they’re likely to be unaware of who you are, and what exactly your company is, and what you’re looking for.
Here’s a sample of job descriptions, ranked from good to bad. Looking through them alongside their scores makes it obvious why some are better than others, and is a good exercise to teach yourself to get better at writing them.