A clear and compelling job description. It’s more complex than it first seems, but in this article I’ll be sure to make it easy. When a prospective candidate sees your job posting, they’re likely to be unaware of who you are, and what exactly your company is, and what you’re looking for.
The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company while keeping your description concise. We’ve found that job descriptions between 700 and 1,100 words see an average 24% increase in apply rate.
Write a description of your company or organization. This overview will be included with all job descriptions, to give a sense of your workplace. Thus, it can be written ahead of time so that it can be inserted into the template when you prepare it.
Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.