Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.
Writing job descriptions is deceptively difficult. It’s a vital part of scaling your business while maintaining consistency because it ensures you’ll end up with employees who are a better fit for your organization. My recommendation would be to structure the process. You can use our job description sample to assign the task to the HR department, or you can use the template to help you write your own.
The key to writing effective job descriptions is to find the perfect balance between providing enough detail so candidates understand the role and your company while keeping your description concise. We’ve found that job descriptions between 700 and 1,100 words see an average 24% increase in apply rate.
Of course, the job description should specify education, previous job experience, certifications and technical skills required for the role. You may also include soft skills, like communication and problem solving, as well as personality traits that you envision for a successful hire. While you may be tempted to list out every requirement you envision for your ideal hire, including too many qualifications and skills could dissuade potential candidates.
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