Tag Archives: Market Research

Secondary Research: Resources, Advantages, Disadvantages

What it is: Secondary research, or secondary research (secondary research) is a type of research using data sources from external parties, not original data sources. In other words, you are not first-hand so have no control over the accuracy of the data. For example, you do not know whether the data is representative or not. Secondary research is different from… Read More »

Primary Research: Methods, Strengths and Weaknesses

What it is: Primary research, or primary research, (primary research) is a type of research where researchers take data from original sources directly. In other words, the researcher is the first to collect the data. Data may be qualitative or quantitative information. Qualitative information cannot be measured, calculated, and described using numbers, such as education, gender, preferences or opinions of… Read More »