Tag Archives: Market Structure Profile

Ease of Entry: Impact, Influencing Factors

What it is: Ease of entry refers to the difficulty of a company entering an industry or market. It is important because it affects the intensity of competition and profitability in the market. When new entrants come in, they bring in new capacity, increasing supply and lowering market prices. As a result, market profitability declines.  Conversely, when new entrants are difficult… Read More »