Tag Archives: Primary Research

Primary Research: Methods, Strengths and Weaknesses

What it is: Primary research, or primary research, (primary research) is a type of research where researchers take data from original sources directly. In other words, the researcher is the first to collect the data. Data may be qualitative or quantitative information. Qualitative information cannot be measured, calculated, and described using numbers, such as education, gender, preferences or opinions of… Read More »