Tag Archives: Psychographic Segmentation

Psychographic Segmentation: Why It Matters, Variables

What it is: Psychographic segmentation divides the population in a market into segments based on psychographic variables such as values, desires, goals, interests, and lifestyle.  Compared to the other two market segmentation, demographic segmentation and geographic segmentation, it is the most complicated and subjective one. Companies should focus on the qualitative characteristics of a consumer. Why is psychographic segmentation… Read More »