Tag Archives: Target Marketing

Target Marketing: Why It Matters, How It Works, Pros, Cons

What it is: Marketing targets (target marketing) is the marketing activities focused on the target segment. Consumers in these segments have similar needs and tastes and respond to the marketing mix in the same way.  To find a target segment, a company must divide the market into small groups based on attributes such as psychographic, demographic and geographic. They then… Read More »