Tag Archives: Unique Selling Proposition

Unique Selling Proposition: Importance, How it Works and Examples

What it is: Proposition unique selling point, or unique selling proposition ( unique selling proposition) indicate to you a series of benefits and solutions of products to satisfy customer needs and differentiate it from competitors’ products. That is the main reason consumers buy a product, even though the price may be more expensive than other products. And, for companies, it… Read More »