Open with a strong, attention-grabbing summary. Your summary should provide an overview of your company and expectations for the position. Hook your reader with details about what makes your company unique. Your job description is an introduction to your company and your employer brand. Include details about your company culture to sum up why a candidate would love to work for you. Include an exact job location. Provide an exact job location to optimize your job posting so it appears higher in job search results.
The term ‘job description’ is a flexible one, but here I’ll be using it in a modern context, to describe all of the copy you’d use on an online job board. It usually includes information like job title, duties, salary, etc.